Apple wants to help you get your selfie on and is highlighting suitable apps with a dedicated category in the iOS App Store. Currently highlighting a dozen apps, it was first noticed by Macstories' Federico Viticci:
I haven't actually been able to see it on my iPhone yet, but I have loaded it up on the iTunes Store on the desktop. Snapchat and Facetune are in there along with a bevy of other selfie-focused apps, including a "front flash" to help illuminate you. Or something.