The new exterior signs on the Metreon replicate WWDC's "where a whole new world is developing" slogan along with brightly colored titles and a large Apple logo, creating a dominating presence on Fourth Street.
Along the sides of the Moscone West venue itself, Apple also also erected its customary vertical flags for WWDC, along with 2013 in Roman numerals (above). The company announced in April that it would be showing off the next major releases of both iOS and OS X at WWDC 2013.
Inside, two new large signs hint at the next versions of both iOS (a huge "7" in a spectrum of colors, on a white polka-dotted background) and OS X (depicted as a big white "X" against a fluid wave of blue and green). It is unknown whether Apple will be using the banners' font style — Helvetica Neue Ultra Light — in its branding for both operating systems moving forward. The current iOS 6 and OS X 10.8 logos use a version of Myriad Pro.