Apple named most valuable 'billion dollar brand' in US

Gene Munster of Piper Jaffray sees Apple's new internationally available 8-gigabyte iPhone 5c, as well as the relaunched fourth-generation iPad for $399, having a "slight positive" benefit for Apple over the next two quarters. In particular, the new low-end iPhone 5c, priced between the entry-level iPhone 4s and the 16-gigabyte iPhone 5c, is "unlikely to drive more significant upside," he said in a note to investors.

Apple experimented with lower pricing, cutting the price of the then-entry-level iPhone 4 by about 15 percent in emerging markets such as China and India. This price cut is believed to have helped Apple beat iPhone unit expectations in the June 2013 quarter by 18 percent.

Apple launched the new 8-gigabyte iPhone 5c on Tuesday, but only in select markets around the world, including China, the U.K., France, Germany and Australia. Notably absent from the list is Apple's home country of the U.S.

Also this week, the company discontinued its aging iPad 2, and replaced it at the $399 price point with a resurrected fourth-generation iPad with Retina display. That means Apple's entire iPad lineup now uses the Lightning connector, while the first-generation iPad mini, priced at $299, is the only non-Retina tablet sold by the company.

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