For example, Nena's "99 Luftballons" plays as a backtrack for a one clip showing a cloud of red balloons that morph into the iPhone 5c case grid, while another uses the well-known theme from Tetris as the game's iconic blocks represented in dot form fall into place.
The campaign is a departure for Apple, which usually shies away from online ads in favor of print and TV spots. Apple's new online ad initiative is of particular interest considering the iPhone 5c being pushed is seen by some analysts as a struggling product.
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